building trust with authenticity

selling is not about making profit. it is about benefiting the buyer. How does one make sure that the buyer get the benefit? first the buyer have to be willing to hear what the seller has to say. how does a seller make sure the he/she is heard? a very easy way to make sure that happens is being authentic. Being authentic doing what? Being authentic when sharing a personal story without any hold backs. when the buyer hears that the seller is sharing a personal and authentic story the buyer start to trust the seller. the seller’s authentic story shows the benefit of the product or service. However the seller is not using the authentic story as a bait to get the buyer. seller share the story simply because the it is does some good for the buyer.   Regardless of whether the buyer buy or not. 

After buyer get the authentic sharing, then seller can say that i want you to get what I got too. 

then the seller could invite the buyer to purchase.